実践ビジネス英語 2018/9/26 #実践ビジネス英語
26 水 Lesson12 Restaurant Economy (4)
Alvarez says online sales are growing fast in the restaurant industry. Nissen attributes this to changing demographics and lifestyles and says busy people don’t have time to cook. Alvarez says the future looks rosy for the restaurant industry but success is not guaranteed in that competitive business.
shift the activities online 業務をオンラインに移行させる
be stuck in- 〜にはまりこんでいる
Be mired in, be unable to get out of. “mired” is a good word to know as well.
She’s stuck in her old-fashioned ideas about marketing, for example. Or, he’s mired in a boring job.
be mired in 泥沼に落ち込んで動けなくなっている 人が苦境に陥っている
bricks-and-mortar world 従来型の世界、実店舗の世界、eコマースをしない
The world of actual, physical stores and restaurants as opposed to online and mail order. Mortar is a binding material that holds bricks and other construction materials together. And sometimes we use it metaphorically. Like, Carrie is the mortar that holds our office together.
briks レンガ mortar モルタル
Not really. そうでもない。
McMillan says, “restaurants seem to be firmly stuck in the bricks-and-mortar world.” And Alvarez replies, “Not really.” This is a softer way to say “no” or “that is not the case.” Imagine someone asks you, “Did you like the presentation?” You might say, “No. Not really. It was too long complicated.”
place one’s order online オンラインで注文する
Submit an order for something online via the internet. And you can place an order for lots of things.
Ah, I placed an order for that new smartphone last week. Or, the airline placed an order for ten new jets.
be projected to grow 成長すると見込まれる、拡張すると見込まれる
The makeup of a group of people. Ah, the ratio of men to women, what jobs they have, ages. You’ll also hear about the demographic trends. Like, more people living alone or people moving to urban areas or away from urban areas.
opt for convenience 便利さを選ぶ、利便性を選ぶ
nutritious dish 栄養豊富な料理
A dish that provides nutrition, ah, that’s beneficial to the body. Nori, seafood is very nutritious obviously. So are natto, fermented soy beans.
not to mention - 〜は言うまでもなく
Down at the bottom, Alvarez says, “the future looks bright for the food-service industry overall,”
no guarantee 保証が無いこと
Nothing is sure, the outcome is not assured. There’s no guarantee we’ll profit from stock investments, for example. Past performance doesn’t guarantee future returns.
tough and competitive 厳しくて競争の激しい
Hard and full of competition. Ah, we also say people are competitive. Meaning, they actively compete with others, you know, they want to do better. My daughter is very competitive. She gets really upset, if she loses a race, for example.
be all about – 〜に尽きる。〜が全てである
This is the dominant factor in some situation. It’s the most important influence on the outcome, or, the strongest influence on people’s actions. Like, learning a foreign language is all about practice.
Or, she is all about getting ahead. Her career is the most important thing in her life.
make a living 生計を立てる
This is a very mild expletive. It will not offend anyone. There’s also “shoot.” But I found I have to be careful with that one because sometimes people think I used the stronger version when I didn’t.
a very mild expletive
expletive deleted 印刷物で卑俗なあるいは卑猥な語句が削除されたことを示すものです
My uncle’s place offers deliveries to customers to place their orders on line.
Tom has excellent ideas about boosting productivities. But its presentation was badly delivered.
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