入門ビジネス英語 2018/11/13 Lesson12 コメントの内容を確認する
That makes sense. In terms of publicity, social media plays a special role in China.
Yes. Chinese people in particular rely on consumer reviews rather than advertisements. They like to read word-of-mouth recommendations from key opinion leaders.
Key opinion leaders. Are you talking about influential celebrities and bloggers?
That’s right. They have large numbers of followers, sometimes millions, so their influence can be enormous.
Someone like that could help us communicate with consumers and build customer loyalty.
If only we had a blogger like that. Perhaps we could bring up that subject at the next meeting.
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