入門ビジネス英語 2019/4/15 L5 Are you saying we need more surveys?
L5 発言の趣旨を確認する

We’ve spent a fortune on the advertising campaign in Europe. But we have yet to penetrate local markets.
Well, we did conduct a feasibility study. We looked at consumer behavior and trends in the EU in general, but maybe it was too broad.
Are you saying we need more surveys?
Yes, I think we need more in-depth market research on individual countries. Then we can fine-tune our marketing strategy.
Good research does usually pay off in the end, but I think we already know quite a bit about the local markets in this case.

How was that? Yumi, Lisa and Paul were wondering whether they should do more research in Europe.

spent (spend) 使う、資金をつぎ込む
fortune 大金
A fortune is a very large amount of money. Something that costs a fortune is very expensive.
have yet to -, まだ〜していない
penetrate 〜に食い込む、シェアを獲得する、突き通す
local markets 地元市場
conduct a study 調査を行う
feasibility study フィージビリティ・スタディ(プロジェクトなどの実現可能性調査)
feasibility 実現可能性
Feasible 〔計画などが〕実現[実行]可能な
The project is feasible. プロジェクトは十分実行可能である。
consumer behavior 消費者行動
survey 調査
in-depth 詳細な、もっと綿密な
individual 個別の
fine-tune -, 〜を微調整する
fine 決めの細かい
tune 楽器など調律する、調整する
pay off 実を結ぶ、報われる、もとが取れる
quite a bit かなり
in this case この場合、この件で

Are you saying we need more surveys?
もっと調査が必要ということですか。


If I understand correctly, sales in China have dropped by 30 percent.
私の理解が正しいとすると、中国での売り上げは30%落ちたということですね。

Do you mean you need another year to develop?
新製品を開発するのにもう1年必要ということですか。

Did you say that you won the bidding?
入札に勝ったと言いましたか


penetrate 〜に食い込む、シェアを獲得する
Let’s discuss how to penetrate the coffee market in Vietnam.
ベトナムのコーヒー市場でシェアを獲得するする方法について議論しましょう。
fine-tune 微調整する
Shall we fine-tune our proposal by the end of the day?
提案書の微調整を今日中にしましょうか。
pay off, 実を結ぶ、報われる
The project is now complete. Our hard work has paid off.
このプロジェクトはようやく完成です。一生懸命やった甲斐がありました。

Well, if you don’t understand what the speakers said. It is usually better to confirm. However, if you’re always asking for clarification, it could slow down the meeting. So it’s better to prioritize. [praiɔ́(ː)rətàiz] プライオリタイズ
Maybe, just ask about the statement that you think might be important for the whole group. If there are small details or if something only affects you, you can ask the speaker after the meeting too.




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