ラジオビジネス英語 10/4, 23/4/5 L3 戦略にかかわる自分の考えを述べる

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ラジオビジネス英語 10/4, 23/4/5 L3 戦略にかかわる自分の考えを述べる
I’m Jenny Silver. Welcome to business English for global competence.
Yes, let’s learn how to communicate effectively in business.
話題は日本市場の開拓に移っていきます。 WCS の課題解決策を問われた理沙は、自分なりに考えた戦略を提案します。
The topic shifts to the development of the Japanese market. When asked how to solve WCS’s problems, Risa proposes her own strategy.

Listening Points
1) ダニエルは、日本市場への参入について何が難しいと言っていますか?
What does Daniel say are the difficulties in entering the Japanese market?
2) 理沙は、WCS の強みは何だと言っていますか?
What does Risa say are the strengths of WCS?

Daniel:
Right. We see the potential in the Japanese market, but we’re finding it a tough nut to crack due to long-standing relationships Japanese importers have with hotels, restaurants, and so forth. While anyone can work with up-and-coming entities, how will we convince the old guard-the best of the best-to work with us?
Lisa:
I think WCS has an unmatched history in Europe and California. Restaurant owners or sommeliers want a piece of this to become a part of the history behind the prestigious vineyards of Burgundy, Bordeaux, Mosel, Napa … WCS’s relationships with the producers go back centuries. This is something Japanese importers cannot match.
Daniel:
So, what are we doing wrong?
Lisa:
I think you need to market your prestige as an importer more-arrange events that make your customers and producers feel a part of this centuries-old legacy.
Daniel:
Right. We see the potential in the Japanese market, but we’re finding it a tough nut to crack due to long-standing relationships Japanese importers have with hotels, restaurants, and so forth. While anyone can work with up-and-coming entities, how will we convince the old guard-the best of the best-to work with us?

Q1). What does Daniel say are the difficulties in entering the Japanese market?
Daniel said, “It is difficult to do business with the old guard”

Q2). What does Risa say are the strengths of WCS?
Lisa said, “WCS has an unmatched history in Europe and California.”

-Words and Phrases
tough nut to crack 難題
crack 割るのが大変な実
= hard nut to crack
long-standing 長年にわたる
up-and-coming きたるべき、もうすぐやってくる
entity 会社、組織
up-and-coming entity 今後出てくる会社
old guard 伝統的な会社、老舗
unmatched 比類なき
prestigious 名だたる、そうそうたる
vineyard ブドウ畑
Burgundy ブルゴーニュ地方(フランス中部)
match 肩を並べる、対抗する